Parking Data Goes International: Smarking Partners With EasyPark to Expand Data Analytics Platform Into Canada
SAN FRANCISCO, CA –(Marketwired – July 20, 2016) – Smarking, the parking industry’s leading provider of data analytics and yield management software, is expanding into Canada through a new partnership with EasyPark, British Columbia’s preeminent parking services provider. EasyPark plans to leverage the power of Smarking’s cutting edge data analytics platform to streamline its operations and integrate the firm’s parking data into a single, easy to use, mobile friendly platform.
“EasyPark is dedicated to staying ahead of the industry curve in adopting and adapting new technology,” said Nigel Bullers, CEO of EasyPark. “We do this to ensure that our customers have the best service possible while we operate at the highest level of efficiency. We saw Smarking’s mobile friendly dashboard at the International Parking Institute (IPI) Conference and Expo in May, and immediately recognized that this tool would enable the EasyPark team in the field, assisting our customers, all while staying on top of lot occupancies and revenues across our portfolio.”
“In the parking industry, there is currently an emphasis on getting ‘big data’ for parking operations,” says Gary Khor, Director of IT at EasyPark. “Obviously data is really important, but more important is being able to see that data in real time, where you need it: in the field and on mobile platforms so that we can be proactive about the parking experience, rather than reactive after the fact. Working with Smarking it quickly became clear that they had the next evolution of data management that we have been looking for to take parking management to the next level.”
The Smarking Management System enables parking asset managers to monitor and optimize their locations using real time and predicted parking data. The dashboard, which was recently optimized for a mobile viewing experience, calculates a number of key performance indicators including: real time occupancy, predicted occupancy, real time revenues, predicted revenues, and parking durations.
“Smarking has experienced a tremendous amount of growth here in the US,” said Cassius Jones, Growth Manager at Smarking, “With our yield management software now live at more than 500 locations in the US, it was only a matter of time before we expanded internationally. We are thrilled to be working with the talented team at EasyPark.”
Smarking is a team of data scientists, PHDs, engineers, and business professionals who joined forces in 2014 to bring cutting edge solutions to the $50 billion global parking industry. Our yield management software aggregates and processes parking related data to help our clients maximize use of their parking assets. The Smarking Management System enables clients to predict future demand, optimize pricing and staffing, reduce operational costs and revenue leakage, share space availability information with customers and offer promotions at exactly the right times.
Founded in 1947, EasyPark has one mission: “make parking easy” by providing safe, convenient and affordable parking to the greater Vancouver, British Columbia community and beyond. Since 2012, EasyPark has been the only Canadian parking firm to operate its own mobile app for lot geolocation and payment. In 2016 the company won IPI awards for the second straight year, including one of only three “Best of 2016″ honours. EasyPark currently operates over 125 parking facilities in British Columbia under the EasyPark brand.
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