What Parks in Las Vegas...
EasyPark Receives Two Parking Matters Awards at Industry Conference
VANCOUVER, BRITISH COLUMBIA--(Marketwired - July 8, 2015) - Marketing initiatives launched by EasyPark are earning recognition in the parking industry worldwide. EasyPark Vancouver has been honoured with two Parking Matters awards at the International Parking Institute's (IPI) Annual Conference and Expo in Las Vegas, NV.
EasyPark was one of only four organizations in North America to receive a "Best of 2015" Award of Excellence for Brand Awareness, recognizing a number of marketing initiatives EasyPark has launched in the past four years, beginning with the EasyPark App, launched in 2011, and continuing with the FlexPass, a draw-down and top-up card that offers customers a 10% discount on parking, and a partnership with Vancouver-based Eco-Service, providing "waterless" car washes for customers at selected lots.
EasyPark was also one of 11 parking-related businesses (3 in Canada) to receive a Marketing and Communications award for EasyPerks, a loyalty program that provides discounts to local attractions and businesses such as the Vancouver Art Gallery, Vancouver Maritime Museum, Science World, Vancouver Foodie Tours, Harbour Air Seaplanes and Vancouver Whitecaps.
"Truly, parking matters," says EasyPark CEO Nigel Bullers. "It's an essential part of the equation when it comes to improving traffic flow, reducing congestion, and helping Vancouver become the greenest city in less than a decade. EasyPark is a relatively new player internationally, so receiving these honours for our efforts shows we can be a leader for other organizations around the world."
Founded in 1962, IPI is dedicated to advancing the parking profession, given the integral role parking plays in maintaining the social, economic and environmental quality of life in a region. The Las Vegas confernce saw record attendance with over 3000 delegates from over 40 countries.
The full list of winners can be found here: www.parking.org/media/marketing-communications-excellence.html.
Founded in 1947, EasyPark has one mission: "make parking easy". Our mandate is to provide safe, convenient and affordable parking. EasyPark currently operates 59 parking facilities in Vancouver and British Columbia under the EasyPark brand.